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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Product
Self
Products
Creativity
Technology
Business
Defeating
Marketing
Others
Planning
Three
Innovation
Without

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In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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A company will get nowhere if all of the thinking is left to management.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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The only sure thing is that in business there are no sure things.
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An enemy of innovation could be your own sales force.
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We don't believe in market research for a new product unknown to the public. So we never do any.
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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
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Curiosity is the key to creativity.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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