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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Self
Product
Products
Creativity
Technology
Business
Defeating
Others
Marketing
Three
Planning
Without
Innovation

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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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Never break another man's rice bowl.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
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The public does not know what is possible. We do.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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America looks 10 minutes ahead Japan looks 10 years.
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Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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