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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Products
Creativity
Technology
Business
Defeating
Others
Marketing
Three
Planning
Without
Innovation
Self
Product

More quotes by Akio Morita

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The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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A company will get nowhere if all of the thinking is left to management.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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America looks 10 minutes ahead Japan looks 10 years.
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The only sure thing is that in business there are no sure things.
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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
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Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
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In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.
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I believe people work for satisfaction.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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Never break another man's rice bowl.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
Akio Morita
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
Akio Morita
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If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
Akio Morita
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In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
Akio Morita