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The only sure thing is that in business there are no sure things.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Sure
Business
Thing
Things
More quotes by Akio Morita
America looks 10 minutes ahead Japan looks 10 years.
Akio Morita
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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The public does not know what is possible. We do.
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When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
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Curiosity is the key to creativity.
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Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
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Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.
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Never break another man's rice bowl.
Akio Morita
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
Akio Morita
My solution to the problem of unleashing creativity is always to set up a target.
Akio Morita
A company will get nowhere if all of the thinking is left to management.
Akio Morita
Our plan is to lead the public with new products rather than ask them what kind of products they want.
Akio Morita
You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
Akio Morita
My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
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If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
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If you don't want Japan to buy it, don't sell it.
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Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.
Akio Morita