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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Leadership
Hospitality
Relationship
Employees
Risk
Employee
Responsibility
Member
Family
Treat
Take
Treats
Management
Members
Hiring

More quotes by Akio Morita

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My solution to the problem of unleashing creativity is always to set up a target.
Akio Morita
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My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
Akio Morita
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
Akio Morita
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Amenities are not of great concern to management in Japan.
Akio Morita
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If you don't want Japan to buy it, don't sell it.
Akio Morita
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But make sure you don't make the same mistake twice.
Akio Morita
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
Akio Morita
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
Akio Morita
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
Akio Morita
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
Akio Morita
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If we face recession, we should not lay off employees the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty why should they suffer?
Akio Morita
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
Akio Morita
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
Akio Morita
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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
Akio Morita
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Akio Morita
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
Akio Morita
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The public does not know what is possible. We do.
Akio Morita