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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Members
Hiring
Leadership
Hospitality
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Employees
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Employee
Responsibility
Member
Family
Treat
Take
Treats
Management
More quotes by Akio Morita
Curiosity is the key to creativity.
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Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
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We don't believe in market research for a new product unknown to the public. So we never do any.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
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When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
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I believe people work for satisfaction.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
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America looks 10 minutes ahead Japan looks 10 years.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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But make sure you don't make the same mistake twice.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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