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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Step
Steps
Creative
Next
Motivate
People
Energetic
Staff
Prepared
Intelligent
More quotes by Akio Morita
In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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The public does not know what is possible. We do.
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Amenities are not of great concern to management in Japan.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
Akio Morita
If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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If we face recession, we should not lay off employees the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty why should they suffer?
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
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A company will get nowhere if all of the thinking is left to management.
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