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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
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Mistake
Rather
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Thing
Blame
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More quotes by Akio Morita
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
Akio Morita
There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
Akio Morita
I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
Akio Morita
An enemy of innovation could be your own sales force.
Akio Morita
In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
Akio Morita
We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
Akio Morita
But make sure you don't make the same mistake twice.
Akio Morita
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
Akio Morita
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
Akio Morita
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
Akio Morita
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
Akio Morita
Amenities are not of great concern to management in Japan.
Akio Morita
You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
Akio Morita
If you don't want Japan to buy it, don't sell it.
Akio Morita
We don't believe in market research for a new product unknown to the public. So we never do any.
Akio Morita
Our plan is to lead the public with new products rather than ask them what kind of products they want.
Akio Morita
My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
Akio Morita
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
Akio Morita
The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
Akio Morita
