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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Often
Take
Backseat
Sometimes
Machine
Work
Rational
People
Logic
Totally
Machines
Understanding

More quotes by Akio Morita

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I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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My solution to the problem of unleashing creativity is always to set up a target.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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But make sure you don't make the same mistake twice.
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Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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An enemy of innovation could be your own sales force.
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The only sure thing is that in business there are no sure things.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
Akio Morita