Quote

You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.

Akio Morita

Change background

T
T
T

Change font

TAGS & TOPICS

Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Often
Take
Backseat
Sometimes
Machine
Work
Rational
People
Logic
Totally
Machines
Understanding

More quotes by Akio Morita

Image
I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
Akio Morita
Image
The only sure thing is that in business there are no sure things.
Akio Morita
Image
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
Akio Morita
Image
A company will get nowhere if all of the thinking is left to management.
Akio Morita
Image
I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
Akio Morita
Image
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
Akio Morita
Image
If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
Akio Morita
Image
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
Akio Morita
Image
The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
Akio Morita
Image
We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
Akio Morita
Image
There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
Akio Morita
Image
If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
Akio Morita
Image
Amenities are not of great concern to management in Japan.
Akio Morita
Image
While the United States has been busy creating lawyers, we have been busier creating engineers.
Akio Morita
Image
My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
Image
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
Akio Morita
Image
Never break another man's rice bowl.
Akio Morita
Image
Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
Akio Morita
Image
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
Akio Morita
Image
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
Akio Morita