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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Sometimes
Machine
Work
Rational
People
Logic
Totally
Machines
Understanding
Often
Take
Backseat

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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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If you don't want Japan to buy it, don't sell it.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
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The only sure thing is that in business there are no sure things.
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In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
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America looks 10 minutes ahead Japan looks 10 years.
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We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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Never break another man's rice bowl.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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But make sure you don't make the same mistake twice.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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