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But make sure you don't make the same mistake twice.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Twice
Mistake
Sure
Make

More quotes by Akio Morita

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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
Akio Morita
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In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
Akio Morita
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
Akio Morita
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
Akio Morita
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Akio Morita
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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
Akio Morita
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
Akio Morita
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A company will get nowhere if all of the thinking is left to management.
Akio Morita
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While the United States has been busy creating lawyers, we have been busier creating engineers.
Akio Morita
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I believe people work for satisfaction.
Akio Morita
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Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.
Akio Morita
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
Akio Morita
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
Akio Morita
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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
Akio Morita
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
Akio Morita
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
Akio Morita
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Japanese attitudes toward work seem to be critically different from American attitudes.
Akio Morita
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
Akio Morita
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An enemy of innovation could be your own sales force.
Akio Morita
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America looks 10 minutes ahead Japan looks 10 years.
Akio Morita