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But make sure you don't make the same mistake twice.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Twice
Mistake
Sure
Make
More quotes by Akio Morita
There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
Akio Morita
If you don't want Japan to buy it, don't sell it.
Akio Morita
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
Akio Morita
My solution to the problem of unleashing creativity is always to set up a target.
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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
Akio Morita
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
Akio Morita
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
Akio Morita
The public does not know what is possible. We do.
Akio Morita
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
Akio Morita
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
Akio Morita
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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The only sure thing is that in business there are no sure things.
Akio Morita
If we face recession, we should not lay off employees the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty why should they suffer?
Akio Morita
A company will get nowhere if all of the thinking is left to management.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
Akio Morita
There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
Akio Morita
The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
Akio Morita
The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
Akio Morita