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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Live
Might
Intuitive
People
Carefully
Market
Research
Watches
Watch
Sense
More quotes by Akio Morita
The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
Akio Morita
I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
Akio Morita
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
Akio Morita
Never break another man's rice bowl.
Akio Morita
There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
Akio Morita
In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
Akio Morita
We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
Akio Morita
My solution to the problem of unleashing creativity is always to set up a target.
Akio Morita
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
Akio Morita
I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
Akio Morita
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Akio Morita
We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
Akio Morita
There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
Akio Morita
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
Akio Morita
My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
If you don't want Japan to buy it, don't sell it.
Akio Morita
All you need is the best product in the world, the most efficient production in the world and global marketing.
Akio Morita
The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
Akio Morita
The only sure thing is that in business there are no sure things.
Akio Morita
Amenities are not of great concern to management in Japan.
Akio Morita
