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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
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Engineer
Physicist
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More quotes by Akio Morita
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Akio Morita
My solution to the problem of unleashing creativity is always to set up a target.
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America looks 10 minutes ahead Japan looks 10 years.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
Akio Morita
A company will get nowhere if all of the thinking is left to management.
Akio Morita
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
Akio Morita
We don't believe in market research for a new product unknown to the public. So we never do any.
Akio Morita
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
Akio Morita
My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
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The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
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Japanese attitudes toward work seem to be critically different from American attitudes.
Akio Morita
Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
Akio Morita
Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
Akio Morita
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
Akio Morita