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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Creative
Inborn
Ability
Unleash
Standpoint
Use
Concept
Important
Management
People
Concepts
Anybody
Creativity
More quotes by Akio Morita
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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We don't believe in market research for a new product unknown to the public. So we never do any.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
Akio Morita
But make sure you don't make the same mistake twice.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
Akio Morita
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
Akio Morita
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
Akio Morita
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
Akio Morita
I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
Akio Morita
The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
Akio Morita
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
Akio Morita
America looks 10 minutes ahead Japan looks 10 years.
Akio Morita
If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
Akio Morita
All you need is the best product in the world, the most efficient production in the world and global marketing.
Akio Morita
Japanese attitudes toward work seem to be critically different from American attitudes.
Akio Morita
My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
Akio Morita
