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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Ability
Unleash
Use
Standpoint
Important
Concept
People
Management
Concepts
Anybody
Creativity
Creative
Inborn
More quotes by Akio Morita
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Akio Morita
If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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The only sure thing is that in business there are no sure things.
Akio Morita
I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
Akio Morita
We don't believe in market research for a new product unknown to the public. So we never do any.
Akio Morita
While the United States has been busy creating lawyers, we have been busier creating engineers.
Akio Morita
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
Akio Morita
Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
Akio Morita
We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
Akio Morita
Amenities are not of great concern to management in Japan.
Akio Morita
My solution to the problem of unleashing creativity is always to set up a target.
Akio Morita
You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
Akio Morita
Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.
Akio Morita
The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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I believe people work for satisfaction.
Akio Morita
There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
Akio Morita
My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
Akio Morita
There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
Akio Morita
An enemy of innovation could be your own sales force.
Akio Morita
In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
Akio Morita