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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
People
Management
Concepts
Anybody
Creativity
Inborn
Creative
Unleash
Ability
Standpoint
Use
Important
Concept

More quotes by Akio Morita

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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
Akio Morita
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
Akio Morita
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
Akio Morita
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If you don't want Japan to buy it, don't sell it.
Akio Morita
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Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
Akio Morita
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
Akio Morita
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In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
Akio Morita
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
Akio Morita
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I believe people work for satisfaction.
Akio Morita
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Never break another man's rice bowl.
Akio Morita
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Japanese attitudes toward work seem to be critically different from American attitudes.
Akio Morita
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But make sure you don't make the same mistake twice.
Akio Morita
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
Akio Morita
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My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
Akio Morita
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While the United States has been busy creating lawyers, we have been busier creating engineers.
Akio Morita
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Curiosity is the key to creativity.
Akio Morita
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
Akio Morita
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Amenities are not of great concern to management in Japan.
Akio Morita
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
Akio Morita