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My solution to the problem of unleashing creativity is always to set up a target.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Unleashing
Target
Solution
Solutions
Creativity
Problem
Always

More quotes by Akio Morita

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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
Akio Morita
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All you need is the best product in the world, the most efficient production in the world and global marketing.
Akio Morita
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I believe people work for satisfaction.
Akio Morita
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If you don't want Japan to buy it, don't sell it.
Akio Morita
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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
Akio Morita
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
Akio Morita
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Japanese attitudes toward work seem to be critically different from American attitudes.
Akio Morita
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
Akio Morita
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My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
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While the United States has been busy creating lawyers, we have been busier creating engineers.
Akio Morita
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Never break another man's rice bowl.
Akio Morita
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
Akio Morita
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If we face recession, we should not lay off employees the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty why should they suffer?
Akio Morita
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Curiosity is the key to creativity.
Akio Morita
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
Akio Morita
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Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.
Akio Morita
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An enemy of innovation could be your own sales force.
Akio Morita
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The public does not know what is possible. We do.
Akio Morita
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
Akio Morita
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
Akio Morita