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My solution to the problem of unleashing creativity is always to set up a target.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Unleashing
Target
Solution
Solutions
Creativity
Problem
Always
More quotes by Akio Morita
When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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If you don't want Japan to buy it, don't sell it.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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The public does not know what is possible. We do.
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A company will get nowhere if all of the thinking is left to management.
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Amenities are not of great concern to management in Japan.
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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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But make sure you don't make the same mistake twice.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
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Curiosity is the key to creativity.
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