Quote

My solution to the problem of unleashing creativity is always to set up a target.

Akio Morita

Change background

T
T
T

Change font

TAGS & TOPICS

Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Target
Solution
Solutions
Creativity
Problem
Always
Unleashing

More quotes by Akio Morita

Image
We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
Akio Morita
Image
There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
Akio Morita
Image
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
Akio Morita
Image
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
Akio Morita
Image
You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
Akio Morita
Image
There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
Akio Morita
Image
I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
Akio Morita
Image
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
Akio Morita
Image
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Akio Morita
Image
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
Akio Morita
Image
My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
Image
The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
Akio Morita
Image
Never break another man's rice bowl.
Akio Morita
Image
Japanese attitudes toward work seem to be critically different from American attitudes.
Akio Morita
Image
When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
Akio Morita
Image
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
Akio Morita
Image
From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
Akio Morita
Image
We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
Akio Morita
Image
While the United States has been busy creating lawyers, we have been busier creating engineers.
Akio Morita
Image
I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
Akio Morita