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My solution to the problem of unleashing creativity is always to set up a target.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Unleashing
Target
Solution
Solutions
Creativity
Problem
Always

More quotes by Akio Morita

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Curiosity is the key to creativity.
Akio Morita
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If we face recession, we should not lay off employees the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty why should they suffer?
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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Never break another man's rice bowl.
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When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
Akio Morita
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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A company will get nowhere if all of the thinking is left to management.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
Akio Morita
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We don't believe in market research for a new product unknown to the public. So we never do any.
Akio Morita
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If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
Akio Morita
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An enemy of innovation could be your own sales force.
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If you don't want Japan to buy it, don't sell it.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
Akio Morita