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My solution to the problem of unleashing creativity is always to set up a target.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Problem
Always
Unleashing
Target
Solution
Solutions
Creativity

More quotes by Akio Morita

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I believe people work for satisfaction.
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In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
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Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
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Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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