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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Every
Free
Atmosphere
Chart
People
Idea
Likely
Assigned
Jobs
Climate
Calculated
Action
Consider
Organisation
Happens
Creativity
Trusting
Ideas
Happen
Openness
Everything
Open
Terrific
Analysed
Work
Responsibility
Nurture
Sony

More quotes by Akio Morita

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Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
Akio Morita
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Never break another man's rice bowl.
Akio Morita
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Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Akio Morita
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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
Akio Morita
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
Akio Morita
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
Akio Morita
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
Akio Morita
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
Akio Morita
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
Akio Morita
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
Akio Morita
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
Akio Morita
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My solution to the problem of unleashing creativity is always to set up a target.
Akio Morita
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
Akio Morita
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
Akio Morita
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All you need is the best product in the world, the most efficient production in the world and global marketing.
Akio Morita
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I believe people work for satisfaction.
Akio Morita
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
Akio Morita
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
Akio Morita
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
Akio Morita