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The public does not know what is possible. We do.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Possible
Business
Doe
Public

More quotes by Akio Morita

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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
Akio Morita
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The only sure thing is that in business there are no sure things.
Akio Morita
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Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
Akio Morita
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
Akio Morita
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My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
Akio Morita
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
Akio Morita
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A company will get nowhere if all of the thinking is left to management.
Akio Morita
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
Akio Morita
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
Akio Morita
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
Akio Morita
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I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
Akio Morita
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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
Akio Morita
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
Akio Morita
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Akio Morita
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Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.
Akio Morita
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Never break another man's rice bowl.
Akio Morita
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The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
Akio Morita
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America looks 10 minutes ahead Japan looks 10 years.
Akio Morita
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If you don't want Japan to buy it, don't sell it.
Akio Morita