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The public does not know what is possible. We do.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Public
Possible
Business
Doe

More quotes by Akio Morita

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The only sure thing is that in business there are no sure things.
Akio Morita
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Akio Morita
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While the United States has been busy creating lawyers, we have been busier creating engineers.
Akio Morita
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Curiosity is the key to creativity.
Akio Morita
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All you need is the best product in the world, the most efficient production in the world and global marketing.
Akio Morita
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
Akio Morita
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
Akio Morita
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
Akio Morita
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A company will get nowhere if all of the thinking is left to management.
Akio Morita
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
Akio Morita
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Amenities are not of great concern to management in Japan.
Akio Morita
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My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
Akio Morita
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Never break another man's rice bowl.
Akio Morita
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We don't believe in market research for a new product unknown to the public. So we never do any.
Akio Morita
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In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
Akio Morita
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But make sure you don't make the same mistake twice.
Akio Morita
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
Akio Morita
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If we face recession, we should not lay off employees the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty why should they suffer?
Akio Morita
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I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
Akio Morita