Quote

So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.

Aerin Lauder

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Aerin Lauder
Age: 54
Born: 1970
Born: April 23
Businessperson
Businesswoman
Aerin Rebecca Lauder Zinterhofer
House
Beach
Gloss
Makes
Cross
Category
Able
Crosses
Pillow
Ideas
Focused
Shop
Life
Lips
Categories
Summer
Bags
Idea
Shops
Easy
Pool
Pillows

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I always loved beauty and accessories, and it's always something I was passionate about.
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I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
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When I took the job as Estée Lauder's creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
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I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.
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When children are little, they really need you in one way. When they're bigger, they need you as a friend. And balancing motherhood and career makes you both a better mother and a better businesswoman.
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I come from an environment where the men actually say, Is it OK if I take off my jacket? in a meeting. Everyone wears suits it is a very dressed-up world. Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
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I think to make your home as comfortable as possible is so important. There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
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In terms of pots and pans, I just use the basics - Im not a snob like that.
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AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
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Beauty is my heritage, but home decor is very much my passion.
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I love market research because you really have an idea of what your consumers are looking for.
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People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
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When you ask women what's the one thing they wish they had more of, they always say time.
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Luxury is anything that feels special. I mean, it can be a moment, it can be a walk on the beach, it could be a kiss from your child,or it could be a beautiful picture frame, a special fragrance. I think luxury doesn't necessarily have to mean expensive.
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My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
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I think talented people are priceless. And I think people that are knowledgeable and experienced - and I think there's a balance of new talent and experience, which makes, I think, Estee Lauder really special.
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The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances ... fragrances that can be very personal to the woman who's wearing them.
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I think it's so much fun to create a space. As the world has gotten more and more hectic - with these horrible catastrophes [happening] - people are going out less, ordering in, [having guests over]. People love to be in their homes.
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I've always been inspired by beautiful interiors.
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