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I love market research because you really have an idea of what your consumers are looking for.

Aerin Lauder

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Aerin Lauder
Age: 54
Born: 1970
Born: April 23
Businessperson
Businesswoman
Aerin Rebecca Lauder Zinterhofer
Consumers
Market
Research
Looking
Idea
Ideas
Really
Love

More quotes by Aerin Lauder

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In terms of pots and pans, I just use the basics - Im not a snob like that.
Aerin Lauder
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I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
Aerin Lauder
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When I took the job as Estée Lauder's creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
Aerin Lauder
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Mom used to frame everything we made, and now I'm following her example. It makes children so proud to see their work on display instead of hidden away. I figure if I take my children's work seriously, maybe they will too. And it reinforces the idea that art is not something alien and esoteric. Anyone can make art.
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I come from an environment where the men actually say, Is it OK if I take off my jacket? in a meeting. Everyone wears suits it is a very dressed-up world. Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
Aerin Lauder
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When children are little, they really need you in one way. When they're bigger, they need you as a friend. And balancing motherhood and career makes you both a better mother and a better businesswoman.
Aerin Lauder
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
Aerin Lauder
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I love to decorate a room - from the furniture to the objects to the books.
Aerin Lauder
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I love Pilates, I really do, and I do it three times a week because it works well for me.
Aerin Lauder
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People always ask what I would have done if I weren't doing what I'm doing. And I say I'd [still] be in fashion or in beauty. It's such a dream come true now because I have the ability to go into home [goods] and accessories as well.
Aerin Lauder
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I always loved beauty and accessories, and it's always something I was passionate about.
Aerin Lauder
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Beauty is my heritage, but home decor is very much my passion.
Aerin Lauder
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Luxury is anything that feels special. I mean, it can be a moment, it can be a walk on the beach, it could be a kiss from your child,or it could be a beautiful picture frame, a special fragrance. I think luxury doesn't necessarily have to mean expensive.
Aerin Lauder
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I've always been inspired by beautiful interiors.
Aerin Lauder
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The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances ... fragrances that can be very personal to the woman who's wearing them.
Aerin Lauder
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Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.
Aerin Lauder
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So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
Aerin Lauder
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I think to make your home as comfortable as possible is so important. There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
Aerin Lauder
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I love laugh lines. It means you've had a good life.
Aerin Lauder
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I think talented people are priceless. And I think people that are knowledgeable and experienced - and I think there's a balance of new talent and experience, which makes, I think, Estee Lauder really special.
Aerin Lauder