Quote

The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances ... fragrances that can be very personal to the woman who's wearing them.

Aerin Lauder

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Aerin Lauder
Age: 54
Born: 1970
Born: April 23
Businessperson
Businesswoman
Aerin Rebecca Lauder Zinterhofer
Interesting
Wearing
Woman
Mood
Feelings
Effect
Change
Effects
Fragrances
Wanted
Personal
Wardrobe
Really
Modern
Fragrance
Create
Scent
Feeling
Immediately

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When children are little, they really need you in one way. When they're bigger, they need you as a friend. And balancing motherhood and career makes you both a better mother and a better businesswoman.
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Luxury is anything that feels special. I mean, it can be a moment, it can be a walk on the beach, it could be a kiss from your child,or it could be a beautiful picture frame, a special fragrance. I think luxury doesn't necessarily have to mean expensive.
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You always have to stay true to yourself.
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People always ask what I would have done if I weren't doing what I'm doing. And I say I'd [still] be in fashion or in beauty. It's such a dream come true now because I have the ability to go into home [goods] and accessories as well.
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AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
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So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
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Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.
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When I took the job as Estée Lauder's creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
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People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
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When you ask women what's the one thing they wish they had more of, they always say time.
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I'm natural, but I wear makeup seven days a week.
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
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I love Pilates, I really do, and I do it three times a week because it works well for me.
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My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
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I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.
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I've always been inspired by beautiful interiors.
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I always loved beauty and accessories, and it's always something I was passionate about.
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I love market research because you really have an idea of what your consumers are looking for.
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