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The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances ... fragrances that can be very personal to the woman who's wearing them.
Aerin Lauder
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Aerin Lauder
Age: 54
Born: 1970
Born: April 23
Businessperson
Businesswoman
Aerin Rebecca Lauder Zinterhofer
Interesting
Wearing
Woman
Mood
Feelings
Effect
Change
Effects
Fragrances
Wanted
Personal
Wardrobe
Really
Modern
Fragrance
Create
Scent
Feeling
Immediately
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I love market research because you really have an idea of what your consumers are looking for.
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When I took the job as Estée Lauder's creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
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I love Pilates, I really do, and I do it three times a week because it works well for me.
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I come from an environment where the men actually say, Is it OK if I take off my jacket? in a meeting. Everyone wears suits it is a very dressed-up world. Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
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I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.
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I'm natural, but I wear makeup seven days a week.
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When you ask women what's the one thing they wish they had more of, they always say time.
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