Quote

If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.

Adrian Frutiger

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Adrian Frutiger
Feel
Comfortable
Lunch
Banal
Feels
Design
Page
Typography
Good
Information
Shape
Spoon
Food
Letters
Wrong
Tools
Spoons
Beautiful
Shapes
Bowl
Remember
Pages
Bowls
Take
Reader
Letter

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I am sure in some years from now you will see new posters with just white space and four lines in Garamond.
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The material of typography is the black, and it is the designer’s task with the help of this black to capture space, to create harmonious whites inside the letters as well as between them.
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