Quote

If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.

Adrian Frutiger

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Adrian Frutiger
Take
Reader
Letter
Feel
Comfortable
Lunch
Feels
Design
Page
Banal
Good
Information
Shape
Typography
Food
Letters
Spoon
Wrong
Tools
Spoons
Beautiful
Shapes
Bowl
Remember
Pages
Bowls

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Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay.
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