Quote

If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.

Adrian Frutiger

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Adrian Frutiger
Food
Letters
Spoon
Wrong
Tools
Spoons
Beautiful
Shapes
Bowl
Remember
Pages
Bowls
Take
Reader
Letter
Feel
Comfortable
Lunch
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Banal
Good
Information
Shape
Typography

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When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. [] Thus I also grasped that the empty spaces are the most important aspect of a typeface.
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The material of typography is the black, and it is the designer’s task with the help of this black to capture space, to create harmonious whites inside the letters as well as between them.
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