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One-time revenue spikes that aren't repeatable won't help you achieve consistent year-after-year growth.

Aaron Ross

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Aaron Ross
Age: 42
Born: 1982
Born: September 15
American Football Player
Football Player
Screenwriter
Military City
USA
Years
Revenue
Time
Consistent
Aren
Growth
Achieve
Year
Help
Repeatable
Helping
Spikes

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One of the biggest mistakes companies make is brute force lead generation - give me more leads! -when they don't understand that not all leads are the same.
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If you can predict the rate at which you create (or create and grow) qualified pipeline, and you know your average close rate(s), then you can start predicting your revenue.
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Companies should be selling ideas more than benefits. Sell ideas. Not stuff.
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Of course you want more revenue, but what good is it if it isn't predictable?
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