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One of the biggest mistakes companies make is brute force lead generation - give me more leads! -when they don't understand that not all leads are the same.
Aaron Ross
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Aaron Ross
Age: 42
Born: 1982
Born: September 15
American Football Player
Football Player
Screenwriter
Military City
USA
Force
Companies
Understand
Mistakes
Give
Biggest
Giving
Generation
Make
Lead
Generations
Brute
Mistake
Brutes
Company
Leads
More quotes by Aaron Ross
One-time revenue spikes that aren't repeatable won't help you achieve consistent year-after-year growth.
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Of course you want more revenue, but what good is it if it isn't predictable?
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Companies should be selling ideas more than benefits. Sell ideas. Not stuff.
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If you can predict the rate at which you create (or create and grow) qualified pipeline, and you know your average close rate(s), then you can start predicting your revenue.
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