Quote

Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Work
Companies
Much
Middle
Good
Company
Never
Process
Littles
Find
Little
Done

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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
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You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
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Every single industry is going through a major business model and technology oriented disruption.
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I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed at.
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Go after the customers that are working in the future, but haven't totally lost their minds.
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.
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We didn't really start the company to go build an enterprise software company.
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That's already been tried before only means the first attempt got it wrong.
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Start with the assumption that the best way to do something is not the way it's being done right now.
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The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.
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Companies have never won. You're always either fighting for survival, or fighting for relevance.
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Better to be too early and have to try again, than be too late and have to catch up.
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It's unfortunate biologically we have to sleep.
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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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Do things that incumbents can't or won't do because it's economically or technically infeasible.
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Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to go build new technology.
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Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is to find the latter.
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Startups live at the intersection of existential crisis and everything going perfectly great.
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