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Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Work
Companies
Much
Middle
Good
Company
Never
Process
Littles
Find
Little
Done

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When you're doing something you're passionate about, stress becomes a featurenot a bug.
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We're going from a world of customized software to standardized platforms.
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
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In the enterprise you want to start intentionally small.
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My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
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If you don't go to every level of your company, you distance yourself from the marketplace and from your people.
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That's already been tried before only means the first attempt got it wrong.
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Do things that incumbents can't or won't do because it's economically or technically infeasible.
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Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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