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A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.

Aaron Levie

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Aaron Levie
Age: 39
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Two
Things
Organize
Productive
Personally
Separate
Determined
Entire
Business

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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
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It's unfortunate biologically we have to sleep.
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I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
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We didn't really start the company to go build an enterprise software company.
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In a user lead model, users are bringing in their own technology... and you can build software then, around the user.
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If every customer is using your product correctly, you'll never learn anything interesting about what to do next.
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When you're doing something you're passionate about, stress becomes a featurenot a bug.
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In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed at.
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The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.
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Go after the customers that are working in the future, but haven't totally lost their minds.
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I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
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Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.
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The IT model of the enterprise has become a lot more user lead.
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
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Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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Better to be too early and have to try again, than be too late and have to catch up.
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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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