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If every customer is using your product correctly, you'll never learn anything interesting about what to do next.

Aaron Levie

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Aaron Levie
Age: 39
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Products
Interesting
Learn
Next
Correctly
Anything
Customer
Every
Customers
Never
Product
Using

More quotes by Aaron Levie

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Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
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I interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we going to get films online? While the inspiration for Box didn't come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.
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That's already been tried before only means the first attempt got it wrong.
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All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.
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Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is to find the latter.
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Companies have never won. You're always either fighting for survival, or fighting for relevance.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
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Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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We're going from a world of customized software to standardized platforms.
Aaron Levie
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I think bad politics are incredibly dangerous, so it's important to make sure that people are communicating well. Culture and morale are super important. It's best to not force it, but let it happen organically and genuinely.
Aaron Levie
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
Aaron Levie
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Everything about the enterprise, and then by definition the software the enterprise uses has changed - just in the last 5 years.
Aaron Levie
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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Do things that incumbents can't or won't do because it's economically or technically infeasible.
Aaron Levie
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
Aaron Levie
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Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.
Aaron Levie
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
Aaron Levie
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If people don't think the odds are against you, you're doing it wrong.
Aaron Levie
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I don't use many apps. I use naps.
Aaron Levie