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If every customer is using your product correctly, you'll never learn anything interesting about what to do next.

Aaron Levie

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Aaron Levie
Age: 39
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Learn
Next
Correctly
Anything
Customer
Every
Customers
Never
Product
Using
Products
Interesting

More quotes by Aaron Levie

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I interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we going to get films online? While the inspiration for Box didn't come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.
Aaron Levie
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The only barrier to entry you can create is to consistently build a great product.
Aaron Levie
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I tend to not discriminate when it comes to people I can learn from. Basically, if someone has built a meaningful business in software, technology or media, faced disruption and adversity, and overcame underdog status, I want to know how they did it.
Aaron Levie
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They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
Aaron Levie
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
Aaron Levie
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Steve Jobs is the most epic entrepreneur of all time. He served as a guiding light for any emerging businessperson who wanted to learn how things should get done. He'll be looked at as one of the best business leaders of all time, and certainly one of the best tech entrepreneurs.
Aaron Levie
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I think I'm the kind of person who would be very difficult to employ - I'm pretty annoying, but driven.
Aaron Levie
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In a user lead model, users are bringing in their own technology... and you can build software then, around the user.
Aaron Levie
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I think bad politics are incredibly dangerous, so it's important to make sure that people are communicating well. Culture and morale are super important. It's best to not force it, but let it happen organically and genuinely.
Aaron Levie
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
Aaron Levie
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You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.
Aaron Levie
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A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
Aaron Levie
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Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
Aaron Levie
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If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably too late.
Aaron Levie
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You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
Aaron Levie
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Everything about the enterprise, and then by definition the software the enterprise uses has changed - just in the last 5 years.
Aaron Levie
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If people don't think the odds are against you, you're doing it wrong.
Aaron Levie
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I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
Aaron Levie
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There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
Aaron Levie
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I'm obsessed with speed. I'm always asking myself, 'Why can't we do things faster? Why can't it happen more efficiently? Why is this requiring three meetings instead of one?'
Aaron Levie