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If every customer is using your product correctly, you'll never learn anything interesting about what to do next.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Never
Product
Using
Products
Interesting
Learn
Next
Correctly
Anything
Customer
Every
Customers

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The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.
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In the enterprise you want to start intentionally small.
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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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Better to be too early and have to try again, than be too late and have to catch up.
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I'm obsessed with speed. I'm always asking myself, 'Why can't we do things faster? Why can't it happen more efficiently? Why is this requiring three meetings instead of one?'
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All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.
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Your product should sell itself, but that does not mean you don't need salespeople.
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I don't use many apps. I use naps.
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That's already been tried before only means the first attempt got it wrong.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed at.
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Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to go build new technology.
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If you don't go to every level of your company, you distance yourself from the marketplace and from your people.
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I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
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All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and allow me to share and work and communicate, the vast majority now are not Windows computers. They are iPhones. They are iPads. They are Android devices.
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I think bad politics are incredibly dangerous, so it's important to make sure that people are communicating well. Culture and morale are super important. It's best to not force it, but let it happen organically and genuinely.
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I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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Every single industry is going through a major business model and technology oriented disruption.
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The chance of failure is almost always better than the guarantee of never knowing.
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I tend to not discriminate when it comes to people I can learn from. Basically, if someone has built a meaningful business in software, technology or media, faced disruption and adversity, and overcame underdog status, I want to know how they did it.
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Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.
Aaron Levie