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Startups live at the intersection of existential crisis and everything going perfectly great.

Aaron Levie

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Aaron Levie
Age: 39
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Intersections
Existential
Perfectly
Crisis
Live
Everything
Great
Going
Intersection

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My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
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In the enterprise you want to start intentionally small.
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The IT model of the enterprise has become a lot more user lead.
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Start with the assumption that the best way to do something is not the way it's being done right now.
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All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
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Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
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I don't use many apps. I use naps.
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You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
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My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.
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What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don't think they need to bring that same level of focus and energy to the end-user experience.
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You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
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The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
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The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.
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They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
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Execute like there's no tomorrow, strategize like there will be.
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Steve Jobs is the most epic entrepreneur of all time. He served as a guiding light for any emerging businessperson who wanted to learn how things should get done. He'll be looked at as one of the best business leaders of all time, and certainly one of the best tech entrepreneurs.
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