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If you don't go to every level of your company, you distance yourself from the marketplace and from your people.

Aaron Levie

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Aaron Levie
Age: 39
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Marketplace
Distance
Level
Levels
Company
Every
People

More quotes by Aaron Levie

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Do things that incumbents can't or won't do because it's economically or technically infeasible.
Aaron Levie
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We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell it.
Aaron Levie
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
Aaron Levie
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The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
Aaron Levie
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Startups live at the intersection of existential crisis and everything going perfectly great.
Aaron Levie
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In a user lead model, users are bringing in their own technology... and you can build software then, around the user.
Aaron Levie
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If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably too late.
Aaron Levie
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All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and allow me to share and work and communicate, the vast majority now are not Windows computers. They are iPhones. They are iPads. They are Android devices.
Aaron Levie
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A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
Aaron Levie
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We're going from a world of customized software to standardized platforms.
Aaron Levie
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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
Aaron Levie
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
Aaron Levie
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I think I'm the kind of person who would be very difficult to employ - I'm pretty annoying, but driven.
Aaron Levie
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
Aaron Levie
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They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
Aaron Levie
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If people don't think the odds are against you, you're doing it wrong.
Aaron Levie
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The IT model of the enterprise has become a lot more user lead.
Aaron Levie
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You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
Aaron Levie
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You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.
Aaron Levie
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If every customer is using your product correctly, you'll never learn anything interesting about what to do next.
Aaron Levie