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If you don't go to every level of your company, you distance yourself from the marketplace and from your people.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
People
Marketplace
Distance
Level
Levels
Company
Every

More quotes by Aaron Levie

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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
Aaron Levie
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Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
Aaron Levie
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In a user lead model, users are bringing in their own technology... and you can build software then, around the user.
Aaron Levie
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If people don't think the odds are against you, you're doing it wrong.
Aaron Levie
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
Aaron Levie
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It's unfortunate biologically we have to sleep.
Aaron Levie
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
Aaron Levie
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
Aaron Levie
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Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
Aaron Levie
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials ...or enabling factors, is an environment that is about to change in a very significant way.
Aaron Levie
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My mom is proud of me. But she might not be too happy about the hours I keep or how little I eat. I wake up so late that it would be inappropriate to have breakfast. At most, I will have a snack in the day and dinner. I realize that it's not the healthiest way to live, but it's all I really have time for.
Aaron Levie
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The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
Aaron Levie
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Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to go build new technology.
Aaron Levie
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We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell it.
Aaron Levie
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
Aaron Levie
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.
Aaron Levie
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I interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we going to get films online? While the inspiration for Box didn't come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.
Aaron Levie
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All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.
Aaron Levie
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You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.
Aaron Levie
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They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
Aaron Levie