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If you don't go to every level of your company, you distance yourself from the marketplace and from your people.

Aaron Levie

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Aaron Levie
Age: 39
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Level
Levels
Company
Every
People
Marketplace
Distance

More quotes by Aaron Levie

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Read these 3 books - Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
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Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
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Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.
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The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
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I think bad politics are incredibly dangerous, so it's important to make sure that people are communicating well. Culture and morale are super important. It's best to not force it, but let it happen organically and genuinely.
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
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If there could've ever been a magical time to build an enterprise software company, now is absolutely that time.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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The chance of failure is almost always better than the guarantee of never knowing.
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A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
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Go after the customers that are working in the future, but haven't totally lost their minds.
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If people don't think the odds are against you, you're doing it wrong.
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In the enterprise you want to start intentionally small.
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
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If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably too late.
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We didn't really start the company to go build an enterprise software company.
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In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
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Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and allow me to share and work and communicate, the vast majority now are not Windows computers. They are iPhones. They are iPads. They are Android devices.
Aaron Levie