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If you don't go to every level of your company, you distance yourself from the marketplace and from your people.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Marketplace
Distance
Level
Levels
Company
Every
People

More quotes by Aaron Levie

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Companies have never won. You're always either fighting for survival, or fighting for relevance.
Aaron Levie
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
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You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
Aaron Levie
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The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.
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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
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That's already been tried before only means the first attempt got it wrong.
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I think bad politics are incredibly dangerous, so it's important to make sure that people are communicating well. Culture and morale are super important. It's best to not force it, but let it happen organically and genuinely.
Aaron Levie
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My mom is proud of me. But she might not be too happy about the hours I keep or how little I eat. I wake up so late that it would be inappropriate to have breakfast. At most, I will have a snack in the day and dinner. I realize that it's not the healthiest way to live, but it's all I really have time for.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
Aaron Levie
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Do things that incumbents can't or won't do because it's economically or technically infeasible.
Aaron Levie
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I don't use many apps. I use naps.
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If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably too late.
Aaron Levie
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I'm obsessed with speed. I'm always asking myself, 'Why can't we do things faster? Why can't it happen more efficiently? Why is this requiring three meetings instead of one?'
Aaron Levie
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
Aaron Levie
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The only barrier to entry you can create is to consistently build a great product.
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Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is to find the latter.
Aaron Levie
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If there could've ever been a magical time to build an enterprise software company, now is absolutely that time.
Aaron Levie
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My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
Aaron Levie
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
Aaron Levie
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A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
Aaron Levie