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Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Technology
Custom
Platform
Platforms
Customs
Opposed
Experiences
Build
Customize
Building
Vertical

More quotes by Aaron Levie

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In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
Aaron Levie
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
Aaron Levie
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I think I'm the kind of person who would be very difficult to employ - I'm pretty annoying, but driven.
Aaron Levie
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All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.
Aaron Levie
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If people don't think the odds are against you, you're doing it wrong.
Aaron Levie
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Startups live at the intersection of existential crisis and everything going perfectly great.
Aaron Levie
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Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed at.
Aaron Levie
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
Aaron Levie
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Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.
Aaron Levie
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.
Aaron Levie
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You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.
Aaron Levie
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Execute like there's no tomorrow, strategize like there will be.
Aaron Levie
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They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
Aaron Levie
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Start with the assumption that the best way to do something is not the way it's being done right now.
Aaron Levie
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
Aaron Levie
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
Aaron Levie
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We didn't really start the company to go build an enterprise software company.
Aaron Levie
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
Aaron Levie
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Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.
Aaron Levie
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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
Aaron Levie