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Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Customs
Opposed
Experiences
Build
Customize
Building
Vertical
Technology
Custom
Platform
Platforms

More quotes by Aaron Levie

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If you're in your early 20s and you're hanging out with a bunch of other people in their early 20s, nobody has a sense of the kinds of problems that real 'workers' run into every day. They're running into a completely different set of problems like 'what's the party going on right now that I should be going to?
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A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
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My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
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If every customer is using your product correctly, you'll never learn anything interesting about what to do next.
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Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is to find the latter.
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All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
Aaron Levie
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The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
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The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.
Aaron Levie
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In the enterprise you want to start intentionally small.
Aaron Levie
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Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.
Aaron Levie
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I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
Aaron Levie
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We're going from a world of customized software to standardized platforms.
Aaron Levie
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Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.
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When you're doing something you're passionate about, stress becomes a featurenot a bug.
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Better to be right about the trend and wrong about the implementation, than the other way around.
Aaron Levie
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Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
Aaron Levie