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Go after the customers that are working in the future, but haven't totally lost their minds.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Future
Lost
Customers
Mind
Totally
Havens
Minds
Haven
Building
Working

More quotes by Aaron Levie

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My mom is proud of me. But she might not be too happy about the hours I keep or how little I eat. I wake up so late that it would be inappropriate to have breakfast. At most, I will have a snack in the day and dinner. I realize that it's not the healthiest way to live, but it's all I really have time for.
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I don't use many apps. I use naps.
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I interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we going to get films online? While the inspiration for Box didn't come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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When you're doing something you're passionate about, stress becomes a featurenot a bug.
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The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.
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Focus too much on the near-term and you won't get tomorrow's customers, focus too much on the long-term and you won't get today's.
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If you don't go to every level of your company, you distance yourself from the marketplace and from your people.
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All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed at.
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I tend to not discriminate when it comes to people I can learn from. Basically, if someone has built a meaningful business in software, technology or media, faced disruption and adversity, and overcame underdog status, I want to know how they did it.
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Startups live at the intersection of existential crisis and everything going perfectly great.
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If there could've ever been a magical time to build an enterprise software company, now is absolutely that time.
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Better to be too early and have to try again, than be too late and have to catch up.
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Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
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Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
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Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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