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Go after the customers that are working in the future, but haven't totally lost their minds.

Aaron Levie

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Aaron Levie
Age: 39
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Havens
Minds
Haven
Building
Working
Future
Lost
Customers
Mind
Totally

More quotes by Aaron Levie

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If every customer is using your product correctly, you'll never learn anything interesting about what to do next.
Aaron Levie
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If you're in your early 20s and you're hanging out with a bunch of other people in their early 20s, nobody has a sense of the kinds of problems that real 'workers' run into every day. They're running into a completely different set of problems like 'what's the party going on right now that I should be going to?
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is to find the latter.
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In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
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We didn't really start the company to go build an enterprise software company.
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Start with the assumption that the best way to do something is not the way it's being done right now.
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Better to be right about the trend and wrong about the implementation, than the other way around.
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It's unfortunate biologically we have to sleep.
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All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.
Aaron Levie
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If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably too late.
Aaron Levie
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In the enterprise you want to start intentionally small.
Aaron Levie
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All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and allow me to share and work and communicate, the vast majority now are not Windows computers. They are iPhones. They are iPads. They are Android devices.
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That's already been tried before only means the first attempt got it wrong.
Aaron Levie
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They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
Aaron Levie
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Execute like there's no tomorrow, strategize like there will be.
Aaron Levie
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials ...or enabling factors, is an environment that is about to change in a very significant way.
Aaron Levie
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I'm obsessed with speed. I'm always asking myself, 'Why can't we do things faster? Why can't it happen more efficiently? Why is this requiring three meetings instead of one?'
Aaron Levie
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You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.
Aaron Levie