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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Within
Ecosystem
Stills
Ecosystems
Still
Customer
Find
Somewhat
Really
Reasonable
Customers
Building
Crazy
Outliers

More quotes by Aaron Levie

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The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
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The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.
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Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.
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We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell it.
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I tend to not discriminate when it comes to people I can learn from. Basically, if someone has built a meaningful business in software, technology or media, faced disruption and adversity, and overcame underdog status, I want to know how they did it.
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Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.
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Companies have never won. You're always either fighting for survival, or fighting for relevance.
Aaron Levie
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The IT model of the enterprise has become a lot more user lead.
Aaron Levie
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A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
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My downtime tends to resemble my uptime. Weekends are workdays, but toned down. Over the whole weekend, I may have five meetings, as opposed to six on a weekday. I used to play piano for 30 minutes at night, but I had to pull that out of my schedule. I don't have time for nonwork stuff.
Aaron Levie
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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Start with the assumption that the best way to do something is not the way it's being done right now.
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Steve Jobs is the most epic entrepreneur of all time. He served as a guiding light for any emerging businessperson who wanted to learn how things should get done. He'll be looked at as one of the best business leaders of all time, and certainly one of the best tech entrepreneurs.
Aaron Levie
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I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
Aaron Levie
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If people don't think the odds are against you, you're doing it wrong.
Aaron Levie
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The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.
Aaron Levie
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
Aaron Levie
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
Aaron Levie
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Focus too much on the near-term and you won't get tomorrow's customers, focus too much on the long-term and you won't get today's.
Aaron Levie