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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Customers
Building
Crazy
Outliers
Within
Ecosystem
Stills
Ecosystems
Still
Customer
Find
Somewhat
Really
Reasonable

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Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don't think they need to bring that same level of focus and energy to the end-user experience.
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The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.
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There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is to find the latter.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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Steve Jobs is the most epic entrepreneur of all time. He served as a guiding light for any emerging businessperson who wanted to learn how things should get done. He'll be looked at as one of the best business leaders of all time, and certainly one of the best tech entrepreneurs.
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
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Execute like there's no tomorrow, strategize like there will be.
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All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and allow me to share and work and communicate, the vast majority now are not Windows computers. They are iPhones. They are iPads. They are Android devices.
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Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
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All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.
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Your product should sell itself, but that does not mean you don't need salespeople.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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Companies have never won. You're always either fighting for survival, or fighting for relevance.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed at.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials ...or enabling factors, is an environment that is about to change in a very significant way.
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I don't use many apps. I use naps.
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