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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Able
Discover
Look
Models
Incumbent
Looks
Structure
Incumbents
Going
Cost
Prices
Building
Drop
Existence
Fundamental
Company
Model
Business
Fundamentals

More quotes by Aaron Levie

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Everything about the enterprise, and then by definition the software the enterprise uses has changed - just in the last 5 years.
Aaron Levie
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
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Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is to find the latter.
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The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
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I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
Aaron Levie
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If there could've ever been a magical time to build an enterprise software company, now is absolutely that time.
Aaron Levie
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I think bad politics are incredibly dangerous, so it's important to make sure that people are communicating well. Culture and morale are super important. It's best to not force it, but let it happen organically and genuinely.
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All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.
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In a user lead model, users are bringing in their own technology... and you can build software then, around the user.
Aaron Levie
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Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.
Aaron Levie
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
Aaron Levie
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If people don't think the odds are against you, you're doing it wrong.
Aaron Levie
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They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
Aaron Levie
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I don't use many apps. I use naps.
Aaron Levie
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There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
Aaron Levie
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The chance of failure is almost always better than the guarantee of never knowing.
Aaron Levie
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Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.
Aaron Levie
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I tend to not discriminate when it comes to people I can learn from. Basically, if someone has built a meaningful business in software, technology or media, faced disruption and adversity, and overcame underdog status, I want to know how they did it.
Aaron Levie
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
Aaron Levie
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
Aaron Levie