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Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Building
Small
Call
Start
Simple
Expand
Something
Toys
Time
Onto
People
Definitely

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I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
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If there could've ever been a magical time to build an enterprise software company, now is absolutely that time.
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In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
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You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.
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The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
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They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
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You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
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If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably too late.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
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My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is to find the latter.
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Startups live at the intersection of existential crisis and everything going perfectly great.
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Go after the customers that are working in the future, but haven't totally lost their minds.
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We didn't really start the company to go build an enterprise software company.
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That's already been tried before only means the first attempt got it wrong.
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