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Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Small
Call
Start
Simple
Expand
Something
Toys
Time
Onto
People
Definitely
Building

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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
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A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
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We're going from a world of customized software to standardized platforms.
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The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
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You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
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Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
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I don't use many apps. I use naps.
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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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Start with the assumption that the best way to do something is not the way it's being done right now.
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If people don't think the odds are against you, you're doing it wrong.
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There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed - just in the last 5 years.
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Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed at.
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If you're in your early 20s and you're hanging out with a bunch of other people in their early 20s, nobody has a sense of the kinds of problems that real 'workers' run into every day. They're running into a completely different set of problems like 'what's the party going on right now that I should be going to?
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I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
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