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Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Building
Small
Call
Start
Simple
Expand
Something
Toys
Time
Onto
People
Definitely

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Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.
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The only barrier to entry you can create is to consistently build a great product.
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
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The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
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You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.
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Go after the customers that are working in the future, but haven't totally lost their minds.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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I tend to not discriminate when it comes to people I can learn from. Basically, if someone has built a meaningful business in software, technology or media, faced disruption and adversity, and overcame underdog status, I want to know how they did it.
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Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
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If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably too late.
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The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
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We're going from a world of customized software to standardized platforms.
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The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.
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Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is to find the latter.
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In a user lead model, users are bringing in their own technology... and you can build software then, around the user.
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Better to be too early and have to try again, than be too late and have to catch up.
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Companies have never won. You're always either fighting for survival, or fighting for relevance.
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