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You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Able
Intentionally
Going
Compete
Always
Solution
Solutions
Building
Full
Small
Incumbent
Start
Incumbents

More quotes by Aaron Levie

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Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.
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I'm obsessed with speed. I'm always asking myself, 'Why can't we do things faster? Why can't it happen more efficiently? Why is this requiring three meetings instead of one?'
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I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed at.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.
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You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
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My mom is proud of me. But she might not be too happy about the hours I keep or how little I eat. I wake up so late that it would be inappropriate to have breakfast. At most, I will have a snack in the day and dinner. I realize that it's not the healthiest way to live, but it's all I really have time for.
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I interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we going to get films online? While the inspiration for Box didn't come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.
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Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
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Do things that incumbents can't or won't do because it's economically or technically infeasible.
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I think bad politics are incredibly dangerous, so it's important to make sure that people are communicating well. Culture and morale are super important. It's best to not force it, but let it happen organically and genuinely.
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We're going from a world of customized software to standardized platforms.
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If people don't think the odds are against you, you're doing it wrong.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
Aaron Levie
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Better to be too early and have to try again, than be too late and have to catch up.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed - just in the last 5 years.
Aaron Levie