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All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.

Aaron Levie

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Aaron Levie
Age: 39
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Tried
Building
Technology
Possible
Unusable
Didn
Repeating
Years
Enabling
Really
Technologies
Make
Expensive

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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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Go after the customers that are working in the future, but haven't totally lost their minds.
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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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I think I'm the kind of person who would be very difficult to employ - I'm pretty annoying, but driven.
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When you're doing something you're passionate about, stress becomes a featurenot a bug.
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
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Companies have never won. You're always either fighting for survival, or fighting for relevance.
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Read these 3 books - Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
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I'm obsessed with speed. I'm always asking myself, 'Why can't we do things faster? Why can't it happen more efficiently? Why is this requiring three meetings instead of one?'
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Startups live at the intersection of existential crisis and everything going perfectly great.
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A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
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In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
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If every customer is using your product correctly, you'll never learn anything interesting about what to do next.
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I think bad politics are incredibly dangerous, so it's important to make sure that people are communicating well. Culture and morale are super important. It's best to not force it, but let it happen organically and genuinely.
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We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell it.
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Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
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I don't use many apps. I use naps.
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The only barrier to entry you can create is to consistently build a great product.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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