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All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.

Aaron Levie

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Aaron Levie
Age: 39
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Tried
Building
Technology
Possible
Unusable
Didn
Repeating
Years
Enabling
Really
Technologies
Make
Expensive

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I think bad politics are incredibly dangerous, so it's important to make sure that people are communicating well. Culture and morale are super important. It's best to not force it, but let it happen organically and genuinely.
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
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The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.
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Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is to find the latter.
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There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.
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I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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Execute like there's no tomorrow, strategize like there will be.
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You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
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We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell it.
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
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Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.
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If there could've ever been a magical time to build an enterprise software company, now is absolutely that time.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.
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Steve Jobs is the most epic entrepreneur of all time. He served as a guiding light for any emerging businessperson who wanted to learn how things should get done. He'll be looked at as one of the best business leaders of all time, and certainly one of the best tech entrepreneurs.
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In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
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